Many types of businesses use direct mail marketing. Compared to other forms of advertising such as with broadcast and cable television, it is relatively inexpensive. The following is a list of organizations that use direct mail marketing.

Gyms  

Health and attractiveness are desired qualities that cross all income levels and most cultural standards. Because of this, gyms use direct mail marketing to reach people who are on the fence about getting a membership, or who haven’t thought enough about membership benefits. Gyms are successful with inexpensive non-targeted regional direct mail lists more than other industries.

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The brochure is a relatively inexpensive method of direct mail marketing. It is quick and easy for recipients to read, resulting in impulse buys that benefit your business. Targeted mass mailings can reach potential customers who were not visiting your website or corporate brick-and-mortar locations.

These brochure direct mail marketing tips should help you reach your direct marketing campaign goals.

1. Design a great cover

The brochure cover is an important aspect of your direct mail marketing campaign. Without a good cover, the brochure may become literal junk mail and end up in the garbage prematurely. Use large and easy-to-read fonts to grab attention and creative cover art that makes a bold statement about your products or services.

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The direct mail marketing list you obtain is probably the most important aspect of direct marketing, followed closely by the offer you can give to customers. The 60-30-10 rule of direct mail marketing applies. 60% of resources get allocated to obtain the best mailing list and desired demographics, 30% to give the best offer possible, and 10% on creative design.

Two main types of lists are available. The first list is a compiled one where information is used from phone directories, DMV records, and related sources. You can target your direct mail marketing to a specific geographic area with this type of list, and if most of the residents from that specific area have similar incomes, this can be useful for marketing demographics.

The second type of list is considered more valuable, and is called a direct response list. It contains a list of people who have purchased something through direct mail, or replied to a call to action in a direct mail campaign.

Whatever your list choice, you want the best lists available, and a list broker is the organization that can provide them. A list broker can tailor a list that meets your needs, and even if your needs are complicated, the best brokers can deliver the goods, though you should not expect them to instantly give you a tailored list. It may require some time for them to put a package together.

Some reputable printing companies can also find direct mail marketing lists for your enterprise. Since they can print and address direct mail at the same time, list services are considered an extra benefit desired by their customers. Regardless of the source, check your lists! Just because a list was fine in the past, does not mean the next one will be. You cannot expect the list broker to be perfect every time in regard to your requirements.

Obtaining a great mailing list is the Holy Grail of direct mail marketing. Depending on which expert you talk to, getting the best possible direct mail list should be 40-60% of your direct mail marketing effort. These list broker tips should help improve your direct mail marketing tactics.

Inexpensive for what you get

If all you want to do is rent a list, most list brokers will give you that service free of charge. List sellers pay commission to the brokers. Therefore, brokers are more financially flexible and can rent the lists at no charge. Occasionally, you may want to consult a broker about a detailed direct mail marketing issue, and they will charge consulting fees for that.

Choose a quality broker

You want a direct mail list broker with a good reputation who knows your industry well. Ask for references because there are a few inept or scam brokers out there. Don’t make a decision on which list broker to select until you get a basic profile on several of them.

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The catalog is a great vehicle for your direct mail marketing efforts. Niche catalogs perform better than general catalogs. Examples of niche markets are camping and automotive equipment. If your product offerings are too broad (like Walmart but on a smaller scale), catalogs are not a good choice.

These direct mail catalog marketing tips should enable you to achieve your marketing goals.

1. Get an excellent list

A product catalog is substantial investment. However, no matter how much money you spend on design, printing, and distribution, that money is wasted if you do not obtain the best possible direct mail marketing list. The list should contain plenty of people who are likely to buy your products, and it should contain people who have purchased through direct mail in the past. You can get a great list from a reputable list broker or a catalog printing company who offers direct mail list services.

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A clever and well-planned direct mail marketing campaign can provide a big investment return for your organization. However, some companies neglect one or more important parts of the design or implementation. All parts should ideally function together. You can have the best mailing list in your region and have a great-looking design, but if you have poor copywriting or inadequate promotional offers, your efforts will probably be wasted.

These 11 tips can be a valuable resource for your direct mail marketing campaign.

1.    Choose a quality printing company   

Low price should not be the only factor when choosing a printing company for direct mail marketing. A garage-quality printer can derail a professional campaign. You want a company that can direct mail your materials for you, printing on the desired medium while addressing each piece at the same time.

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A full-color professional brochure is a great method for direct mail marketing if your organization needs to get more information into the hands of potential customers than will comfortably fit on a postcard. Recipients of brochures often give them more respect than other paper mediums because the ability of your organization to print brochures is a sign that you have significant capital investment that can be used to offer tangible benefits to customers.

The following brochure direct mail marketing tips can help your enterprise meet its marketing goals.

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Postcards are a great vehicle for your direct mail marketing efforts. Using a printing company that has direct mail service is a convenient method for marketing your postcards. The printing company can address your postcards as they are printed, saving you the time and hassle of managing this yourself.

These tips can help prepare your organization for its next postcard direct mail marketing campaign.

1.    Do the research

Find out what successful postcard direct mail campaigns other companies have used, and if you can, target the research close to the location you are mailing. Avoid research that is too outdated, or biased research that may not be accurate. Economic and regional conditions change over time. Purchase behavior is also subject to change.

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